WELCOME
Inspiring PTs. A strong future awaits.
Take your time back and your business online.
I help personal trainers build strong online coaching businesses with all the bells and whistles and none of the nonsense.

Over... 500 coaches supported, 140 1-1 clients and 3,000+ hours of 1-1 business coaching.
All my experience is now in the most efficient and effective coaching course available. The Coaching Core is dedicated to making online coaching accessible to anyone who wants a strong, growing fitness business.
ABOUT THE COACHING CORE
The next level of business.
Building an online business is hard. I'm here to make it simple. After working for a coaching company and seeing the worst the fitness coaching industry offers I want to change that.
I am not a "guru" who will ask you for ££££'s to leave you to the wayside.
Or falsely promise you can make thousands in a matter of weeks with my "unique system".
I am here to help you thrive in the complicated world of online business, to help you set up effective business systems, build your coaching brand and grow your monthly recurring revenue without the bullshit.
I offer more than just theory, but real, actionable strategies designed as part of a fully constructed support ecosystem.
I will help you build a strong, effective business to support your career.
WHAT WE OFFER
My Services

Coaching
Coaching with me leaves no stone unturned. From personal 1-1 calls, weekly drop-in sessions and an expansive course library, I have everything you need to support you in building, maintaining and scaling your business.

Full System Set-Up
From day 1 you will have access to the same system I use to build, design and share pages like the one you're on now. With that comes all of my templates to help you streamline building your online brand. You will get webpages, email sequences, automations, forms, surveys, calendars and more.

Online Courses
The thousands of hours of my coaching experience are condensed into a complete, easy-to-follow series of courses. Taking you from the very beginning all the way to advanced strategies.

Community
As you embrace the coaching, courses and systems you will also have a network of coaches just like you working on their dreams. The Coaching Core community is our space to support, celebrate and learn with other coaches.
Download The Coaching Core's Complete Course Guide to see everything I have to offer.
PRODUCTS
Popular Offers

The Secret of Success: No Secrets.
Insight
1 Video
14 Minutes
Full Transparency
Get full insight into what you get at The Coaching Core.
See what your business is missing.
(and insight in what it could be)

The Complete Online Business Course
Everything You Need
12 Starting Courses
200+ Lessons
Pre-Built Professional Systems
Get started quickly, build, learn, apply, attract, grow, scale.
With EVERYTHING you could need and nothing to hold you back.
Take control of your business. Your way.

Personal 1-1 Fitness Business Coaching
The Personal Route
1-1 Coaching Calls
Full Access
Pre-Built Professional System
The most effective way to scale quickly with unparalleled support.
Access to the full course library, 1-1 coaching calls, direct WhatsApp access and personal set-up.



Before working with Sam, I was managing all my incoming leads manually. The Coaching Core builds the solid foundations to allow you to focus on the important stuff. Once the systems are built, they look after themselves, channelling leads on a personalised journey. This means I know that potential clients are getting nurtured while I focus on other areas of my business. Sam walks you through everything so you understand it; it's not just a generic one-size-fits-all system. I feel confident now that any incoming leads won’t slip me by.

Sam has not only had the experience of setting up and running his own online coaching business, done it multiple times for others - and it shows! He's responsive, co-operative and engaging, ensuring that you're never alone throughout the process and works tirelessly to make sure not only are things set up, but you understand WHY and HOW. I've used other services and they don't come close. Thanks Sam!

The idea of setting up funnels, email marketing, automations and all the other behind-the-scenes systems felt confusing and at times overwhelming. With Sam's help through the coaching core, my business now runs smoothly, and with his added support, it means I actually get the work done and can concentrate on the actual running of my business. Sam has supported me for the last couple of years and kept me moving the dial forward. I'm really grateful that Sam is in my corner

Sam (King of Funnels) is always super helpful and has taught me so much about building my business! Even on those weeks where I doubted myself, he's been there to offer top advice and remain positive - thanks Sam.

Sam helped me double my revenue by getting clear on my offer, attracting the right clients and charging what I am worth. The mentoring calls with Sam, who is highly professional and empathic, helped me structure the step-by-step processes in order to scale my business while getting more work done in less time.

This program is designed for personal trainers who want to start or scale their online fitness coaching business. Whether you're transitioning from in-person training, struggling to get clients online, or looking to streamline and automate your business, my coaching will give you the strategies, tools, and support you need to succeed.
Yes! My coaching is designed to help both new and experienced trainers. If you’re just starting out, this will be essential for setting up your online business, building your audience, and signing your first clients without wasting time.
No! While having an engaged audience helps, I’ll teach you how to attract and convert clients even with a small audience. The focus is on lead generation, content strategy, and building trust with potential clients, not just chasing followers.
This depends on your starting point and how much effort you put in. Many of my clients start signing their first online clients within a few weeks, while others take longer depending on their niche, experience, and consistency. My goal is to help you see real progress as quickly as possible.
Not at all but you will need a laptop/computer! I’ll walk you through every tool and system you need to run your online coaching business, from setting up your website to automating client onboarding and payments. Even if you’re brand new to online business, you’ll get simple, easy-to-follow steps to get everything running smoothly.

Authentic
Designed for your success.

Integrity
Honesty and transparency.

Excellence
Professional services.

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Email: [email protected]