For Online Coaches and Personal Trainers
Your Business.
Built and Backed.
The Coaching Core gives you the complete system, the business education and direct access to support, replacing both the expensive mentor and the fragmented tools, to run your dream coaching business at a price that makes sense.
Faster than AI. Limitless potential. Limitless systems.
Two Problems. One Solution.
The hours disappear
Setting up forms, pages, calendars, automations - before you've coached a single client.
AI can't replace this
Generic builders give you generic results. Your brand, your clients, and your systems deserve better.
Templates aren't a system
A folder of Canva graphics and a free Linktree isn't a professional business backend.
Other solutions cost a fortune
£1,000/month mentorships that still leave you building everything yourself.
◉ The Mentor Problem
You're paying thousands to be told what to do, not to have it done.
High-ticket coaching programmes offer advice and accountability, often the same advice recycled across every cohort. The implementation? That's always on you.
✗ £3,000-£15,000 for a group programme and a Notion doc.
✗ Generic business advice found in £10 business books.
✗ Nothing built or set up for your brand.
✗ Weekly group calls that move slowly but keep you busy.
✗ All the real work still falls entirely on your plate.
◉ The tools Problem
You're paying for 5 different tools that still don't work together.
Calendly for bookings. Mailchimp for emails. Typeform for forms. ClickFunnels for pages. A website builder for your main site. Each billed separately with none of them connected.
✗ Multiple subscriptions adding up to £100-£200/month.
✗ Data spread across disconnected platforms.
✗ No unified view of your leads or clients.
✗ Hours lost to manual tasks that should be automated.
✗ Still no real business infrastructure to show for it.
The hours disappear
Setting up forms, pages, calendars, automations - before you've coached a single client.
AI can't replace this
Generic builders give you generic results. Your brand, your clients, and your systems deserve better.
Templates aren't a system
A folder of Canva graphics and a free Linktree isn't a professional business backend.
Other solutions cost a fortune
£1,000/month mentorships that still leave you building everything yourself.
Systems. Education. Support.
All-in-One.
Most platforms give you the tools but leave you to figure them out alone. Most mentors give you the knowledge but leave you to build everything yourself. The Coaching Core does both and builds it for you first.
You get a professional CRM setup and branded to your business, a practical course covering every aspect of running and growing it, and direct access to me (Sam, hi, get to know me below) when you need guidance. That's real support, from someone who knows your system inside out.
⊚ Done-For-You Systems
CRM, webpages, forms, and automations are built and branded before you onboard your next client.
⊚ Real Business Education
An in-depth course on content, leads, sales, marketing and more, based on work with 100s of coaches and 5,000+ hours of industry experience.
⊚ Direct Support Access
Email and WhatsApp access to me. You're not handed off to a "success coach". In addition, structured support calls are built into your first month.
⊚ Scale Without the Chaos
Included are a growing template library, advanced funnels and new automations to support growth at all levels.
Sam Clarke
From PT to full-time Online Coaching to working my way up to being a Senior Mentor in a business coaching company. I've been in the industry for nearly a decade.
I left that coaching company after watching too many coaches burned by the support they had trusted to help them.
I've dedicated all my energy to creating something affordable for coaches at every level with limitless scalable potential.
You get full control and access to the systems, because my goal isn't your dependency.
The goal is your confidence, your autonomy, your growth.
No restrictions. No limits. Pure, scalable access.
The hours disappear
Setting up forms, pages, calendars, automations - before you've coached a single client.
AI can't replace this
Generic builders give you generic results. Your brand, your clients, and your systems deserve better.
Templates aren't a system
A folder of Canva graphics and a free Linktree isn't a professional business backend.
Other solutions cost a fortune
£1,000/month mentorships that still leave you building everything yourself.
One membership. Every tool you actually need.
Most coaches are unknowingly spending hundreds each month on tools that don't connect. And if you don't have the tools yet, maybe you're further behind than you know.
Your Coaching Core membership replaces all of them with one platform, fully set up and branded for you from day one.
WHAT YOU NEED
WITHOUT THE COACHING CORE
AVG. COST
YOUR STATUS
Booking & Scheduling
Calendly, Acuity Scheduling
Separate subscription required
-£12/mo
✓ INCLUDED
Form Builder
Typeform, JotForm
Separate subscription required
-£29/mo
✓ INCLUDED
Email Marketing
Mailchimp, MailerLite
Separate subscription required
-£20/mo
✓ INCLUDED
Automations
Zapier, Apollo
Separate subscription required
-£16/mo
✓ INCLUDED
Funnels & Landing Pages
ClickFunnels, Leadpages
Separate subscription required
-£97/mo
✓ INCLUDED
Website Builder & Hosting
Squarespace, Wix
Separate subscription required
-£19/mo
✓ INCLUDED
CRM & Pipeline Management
HubSpot, Pipedrive
Separate subscription required
-£45/mo
✓ INCLUDED
Course & Memberships
Thinkific, Kajabi
Separate subscription required
-£60/mo
✓ INCLUDED
Business Mentoring
The "Gurus"
Separate subscription required
-£200/mo
✓ INCLUDED
Separate Services Combined
£498/mo
Without The Coaching Core
THE COACHING CORE
£79/mo
Done for you.
YOU SAVE UP TO
£419/mo
That's over £5,000 per year
The hours disappear
Setting up forms, pages, calendars, automations - before you've coached a single client.
AI can't replace this
Generic builders give you generic results. Your brand, your clients, and your systems deserve better.
Templates aren't a system
A folder of Canva graphics and a free Linktree isn't a professional business backend.
Other solutions cost a fortune
£1,000/month mentorships that still leave you building everything yourself.
One membership. Every tool you actually need.
Most coaches are unknowingly spending hundreds each month on tools that don't connect. And if you don't have the tools yet, maybe you're further behind than you know.
Your Coaching Core membership replaces all of them with one platform, fully set up and branded for you from day one.
What You Need vs What it Costs
Booking & Scheduling
Calendly, Acuity Scheduling -£12/mo
The Coaching Core INCLUDED
Form Builder
Typeform, Jotform -£29/mo
The Coaching Core INCLUDED
Email Marketing
Mailchimp, Mailerlite -£20/mo
The Coaching Core INCLUDED
Automations
Zapier, Apollo -£16/mo
The Coaching Core INCLUDED
Funnels & Landing Pages
ClickFunnels, Leadpages -£97/mo
The Coaching Core INCLUDED
Website Builder & Hosting
Squarespace, Wix -£19/mo
The Coaching Core INCLUDED
CRM & Pipeline Management
HubSpot, Pipedrive -£45/mo
The Coaching Core INCLUDED
Course & Memberships
Thinkific, Kajabi -£60/mo
The Coaching Core INCLUDED
Business Mentoring
The "Gurus" -£200/mo
The Coaching Core INCLUDED
Separate Services Combined
£498/mo
Without The Coaching Core
THE COACHING CORE
£79/mo
Done for you.
YOU SAVE UP TO
£419/mo
That's over £5,000 per year
Everything a professional coaching business needs.
Every page lives on your domain. Every form connects to your automations.
Every workflow runs without you lifting a finger.
And this is just Day 1.
The hours disappear
Setting up forms, pages, calendars, automations - before you've coached a single client.
AI can't replace this
Generic builders give you generic results. Your brand, your clients, and your systems deserve better.
Templates aren't a system
A folder of Canva graphics and a free Linktree isn't a professional business backend.
Other solutions cost a fortune
£1,000/month mentorships that still leave you building everything yourself.
Client Management
• Onboarding form funnel
First impressions that run on autopilot.
• Check-in form funnel
Weekly check-ins, automated your way.
• Feedback form funnel
Collect testimonials and reviews systematically.
• Offboarding form funnel
A professional exit experience that supports retention.
Brand presence
• Link funnel
Replace your linktree. Elevate your first touchpoint.
• Newsletter funnel
Establish an email list and build further trust.
Leads & Enquiries
• Enquiry form funnel
Capture leads with automated follow-up.
• Contact me form funnel
A clean, branded point of contact.
• Consultation call calendar funnel
Connect your calendar. Leads book themselves in.
Legal & Trust
• Privacy policy funnel
Compliant and professional.
• Terms of service funnel
Your terms. Your brand. Your protection.
Plus, 22 additional templated pages ready to personalise, including sales pages, marketing funnels, ebook download landing pages and more. I'll show you how to use the systems, meaning you can build them yourself with full support when you are ready.
*funnel is another term for webpage, most of which have a complimentary, branded "next step" page. E.g. the "Onboarding form funnel" consists of 2 branded webpages.
Tired of doing everything yourself?
You get me in your corner.
This isn't a chatbot or help desk. You get direct access to me (Sam, hi again), who builds your system and knows the platform inside and out. Ready to guide you when you need it, so you're never stuck for long.
📧 Email Support
Ask anything to get clear guidance when you need it.
💬 WhatsApp Access
Direct line for questions and real, personal support.
📞 Mentoring Calls
Optional deeper-support calls available when you need them.
Transparency: This is personal, knowledgeable support, you don't get instant AI chatbot replies or an inexperienced, external support team. You get reliable guidance from someone who knows your system and genuinely wants your business to work.
BEfore Launch
Onboarding Call
We discuss your business, your brand, your goals, and exactly what we're building. With your input and direction, the branding and design of your systems take place straight away.
Week 1
Systems Launch Call
Your Coaching Core systems go live. Together, we walk through everything built, so you understand exactly what you have and how to use it from day one.
Month 1
Bonus Support Calls
Two additional calls are included into your first month to support with early adoption, questions and strategy. Giving you the extra support you need when starting to run your new systems.
Ongoing
Email, WhatsApp & Drop-in Sessions
I'm your support line, available when you need it. Optional mentoring calls available for those who want more direct, hands-on support.
Learn to run a coaching business, not just deliver sessions.
All the advice Business Mentors charge thousands for is accessible from day 1.
The Courses.
With practicality at the forefront, every course maps directly to your live Business Core system setup or to a real part of running your business. It's not basic theory; it's education and the ability to put it into practice.
The courses are self-paced; you can revisit any lesson at any time. Covering both the platform and the business strategy. Built for beginners and experienced coaches alike.
01. Introduction to your Business Core
A complete walkthrough. Short, focused videos taking you through every section of the Business Core Systems. This way you'll always know where things are, how they work and how to use them with confidence from day one.
- Using your branded setup
- Building new pages, forms & campaigns
- Customising automations and workflows
- Pipeline & contact management
- Reading your reports & dashboard
02. Foundations in Business
Identity, niche, ideal client, and coaching philosophy - all built properly before anything else. Whether you're starting from scratch or are an experienced coach, this course is designed to help you sharpen your positioning.
- Defining your coaching identity and values.
- Finding and refining your ideal client and niche.
- Positioning your brand clearly in a crowded market.
03. Sales & Client Acquisition
Discovery calls, objection handling, converting enquiries and getting new clients into your coaching are the main focus here. This course is tied directly to the enquiry form, consultation booking page and automations built in your Core Systems.
- Understanding the full client journey.
- Running consultation calls that convert.
- Handling objections without losing confidence.
- What to do after the call to close the client.
04. Marketing & Social Media
A dedicated course on building a presence that consistently attracts the right people. Covering content strategy, content pillars (Education, Authority, Promotion, Personal), social media systems and launch strategies.
- Build content strategies around your niche.
- Content Pillars and how to use each one.
- Systems to post consistently without burnout.
- Launch content strategies for lead gen campaigns.
05. Email Marketing & Nurturing
Learn how to build an email list, run email campaigns, use nurture sequences and automation tools already in your Core Systems. Keeping leads warm and converting them.
- Building your email list from day one.
- Writing campaigns people actually open.
- Nurture sequences for new leads.
- Using your systems to manage email automations.
06. Growth & Scaling
Once the foundations are running, this is where you begin to scale. Lead generation, ebooks and webinar launches, VSL and funnel building, group programmes and systems for growing without just working more hours.
- Lead gen tactics that attract and convert.
- Launch ebooks, webinars and VSL funnels.
- Build group programmes and scalable offers.
- Grow the business without adding more hours.
07. Future Career & Long-Term Vision
How does the bigger picture look? Here we look at memberships, team building, brand expansion, digital products and building a coaching career that's genuinely sustainable for the long term and not just hustle.
- Planning where you actually want to take your business.
- Explore memberships, courses and group experiences.
- Scaling and passive income that makes sense.
- Creating a brand that grows beyond just you.
Simple. Fast. Yours.
Book a free walkthrough call.
See the full platform live, ask every question and confirm The Coaching Core is the right fit. No pressure or expectation, just clarity on what you'll actually get.
Your Core system is built for you.
Your Business Core - 18 branded pages, pipelines, automations and funnels - built and handed to you ready to use. Supported by your onboarding and launch calls.
You build the confidence to take full control.
With your system live and support in place, the courses take you through everything needed to attract, convert and retain the clients your business deserves.
Side by Side. Easy Comparisons.
What Matters
Mentorship
Tool Platforms
The Coaching Core
Done-for-you business setup
✗ Not included
✗ DIY templates only
✓ Fully built at launch
Professional sites & automations
- Advice on what to use
- Basic tools, no setup
✓ Pre-configured for you
Branded webpages built
✗ Guidance only
✗ Template library only
✓ Built to your brand
Course/Membership area
✗ Guidance only
✓ Available (self-setup)
✓ Fully included
Business development course
✓ Usually included
✗ Not offered
✓ 7+ practical courses
Direct personal support
- Group calls only
✗ Not offered
✓ Email & Whatsapp
Tailored onboarding
- Varies by programme
✗ Not offered
✓ 1-2-1 calls included (x4)
Time to a working business
✗ Weeks to months
✗ DIY in Weeks (minimum)
✓ Live after kick-off call
Typical monthly investment
✗ £250-£1,000
✗ £130-£200
✓ From £79/mo
Common Questions
Do I need to be tech-savvy to use this?
Not at all. The whole point is that your technical set-up is done for you. The system is handed to you, built, branded, and working. The courses then show you how to use everything step-by-step at a pace that works for you. I've helped the biggest technophobes make sense of online systems.
How long does the build take?
Your Core system takes 1-2 weeks to build after onboarding and is delivered on your kick-off call. This is where we review and make sure everything is ready to go live straight away.
Can I customise the pages and funnels myself?
Absolutely! The goal is to help you become self-sufficient so you can run your business without being dependent. You own your systems completely, meaning you can update, modify and build new pages, automations and forms whenever you like.
What if I already have my Check-Ins managed elsewhere?
Many coaches already have check-ins managed in their training app. There's no obligation to migrate anything you are using. The systems are designed to support everything you do if you wish to embrace it all or give you focus on the things you don't already have established like lead generation resources and sharing them professionally.
Is this only for Online Coaches?
Not at all, if you're a face-to-face PT who wants to grow online or is looking to transition to remote work. Or if you're a face-to-face PT who just wants to have a stronger online presence, the systems are designed to be built around every type and level of coach.
What's included in the Monthly Subscription?
Full access to the Coaching Core Systems, including the built for you pages, automations and forms, plus advanced templates to support your growth. Ongoing access to the business development courses to keep you progressing at your own pace and 1-1 contact via WhatsApp when you need it.
What others are saying
Sam helped me double my revenue by getting clear on my offer, attracting the right clients and charging what I am worth. The mentoring calls with Sam, who is highly professional and empathic, helped me structure the step-by-step processes in order to scale my business while getting more work done in less time.
Before working with Sam, I was managing all my incoming leads manually. The Coaching Core builds the solid foundations to allow you to focus on the important stuff. Once the systems are built, they look after themselves, channelling leads on a personalised journey. This means I know that potential clients are getting nurtured while I focus on other areas of my business. Sam walks you through everything so you understand it; it's not just a generic one-size-fits-all system. I feel confident now that any incoming leads won’t slip me by.
Sam (King of Funnels) is always super helpful and has taught me so much about building my business! Even on those weeks where I doubted myself, he's been there to offer top advice and remain positive - thanks Sam.
YOUR BUSINESS
BUILT BEFORE
YOUR NEXT CLIENT.
Stop being overlooked and overworked.
Start looking professional with a fully operational coaching business.